RESEARCH INTERESTS

? Publishing Marketing

? Internationalization of Publishing Industry and Media Industry

? Redactology

COURSES

? New Media Advertising

? Online Editing

? Editing Principal

? Global Book Trade

PUBLICATIONS

Journal Papers (International)

? [1] Thinking on Several Issues of Education of Editorial and Publishing Subject in Digital Publishing.Digital publishing and education of publishing .Higher Education press,2009.

? [2] The Innovation of Profit Model in Media Industry under the Trend of Convergence:from the Perspective of Value Chain. Journalism & Communication Review(Vol ,2008), Wuhan Publishing Press,2009.

? [3] The Study on the Core Competitiveness of Science and Technology Publishing. Publishing Journal,2008(5).

? [4] The Remodeling of China Publishing’s International Model at the Era of Post Financial Crisis .Publishing Journal,2010(2).

? [5 ]The Risk Identification and Prevention of Foreign Exchange for China Publishing Groups.Publishing Journal,2012(6).

? [6] The Eight Quality Management Principles of Network Science and Technology Periodicals on the Basis of ISO Standard. Journal of Zhongzhou University,2012(5).

? [7] The PDCA Cycle in the Quality Control of Digital Academic Journals .Publishing Journal,2011(6);Publishing industry,2011(1).

? [8] Review on the International Development of China Publishing from the Perspective of Go Global Strategy. Publishing Journal,2010(5); Publishing industry,2011(1).

? [9] The Problems and Optimization Policy of Network Recruitment in Publishing Groups. Digital Publishing and Publishing Education(Vol,3). Higher Education press,2012.

? [10] Analysis on Locations of Overseas Branches of Transnational Publishing Enterprises,Publishing Journal,2014(5), pp.28-32.

? [11]The Two Aspects of the Nuggets—Big Data in Publishing Groups .A Vast View on Publishing,2014(4),pp.28-32.

? [12] The New Characteristics of Editing in All-media Publishing, A Vast View on Publishing,2015(5),pp.98-100.

Conference Papers (International)

? Yao，“Three Critical Issues on Human Resources Management in Chinese Publishing Houses”， AIMSEC，2011-8，Vol6

Textbooks

? Co-author of the textbook “Book Marketing”

? Experimental Textbook of Book Binding Design

PROJECTS (RESEARCH GRANTS)

Government-funded grants

? Research of Overseas Investment of Chinese Publishing Industry

? Research of Overseas Investing Model Choice for Chinese Publishing Enterprises

? Research of Digital Publishing Industry Investment Strategy Based on Content Integration